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Plant profile · Austin & Hill Country
American Beautyberry (Callicarpa americana)
(c) Annika Lindqvist, some rights reserved (CC BY) · iNaturalist

American Beautyberry

Callicarpa americana
Hills guide picknative · Hill Countrysold locally

American Beautyberry is a shrub native to the Texas Hill Country that grows 4–8 ft tall and 6 ft wide. It wants shade and low to medium water, and handles clay soil. Blooms blue in early summer. Good for birds and butterflies.

Will it grow in your yard?

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From our guide

Village of the Hills

Loose arching shrub with coarse leaves and startling clusters of magenta berries hugging the stems in fall.

Why it works here

The berry display is unmatched and it thrives in the dry shade under live oaks where most shrubs fail.

Watch out

Looks rangy without an annual cutback. Leaves droop dramatically when thirsty — usually a warning, not a death.

The facts

10 sources
Type
Shrub
Sun
Shade (under 3 hrs)
Water
Low to medium
Height
4–8 ft
Spread
6 ft
Bloom
Early Summer · blue
Foliage
Deciduous
Soil
Takes clay · recorded on clay, dry, loam, moist, sand, well drained
Deer
Moderate — deer may browse it, especially new growth. Foliage browsed in dry years; berries usually left.
Wildlife
Supports birds and butterflies
Size, sun, water and foliage from the Village of the Hills guide; the rest resolved across sources.

Where it grows

Recorded in these EPA Level IV ecoregions in the Austin and Hill Country launch area:

Balcones CanyonlandsNorthern Blackland PrairieSouthern Post Oak SavannaFloodplains and Low TerracesLimestone Cut PlainSan Antonio Prairie

4,075 occurrence records in Central Texas (GBIF).

Can you buy it?

Sold at local nurseries. Confirmed in stock at a Central Texas grower in these sizes:

2.5–4.5 inch pots1, 2, 3, 5 gallon
From the growers we read so far — a short list, not the whole trade. Call ahead.

also grows from seed It starts readily from seed, so a packet from a native-seed supplier, or seed collected with permission, is often the easiest way to get a plant no nursery pots.